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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager
Overview
Organized to permit swift & early access, the book also contains revealing information about well-known companies & products, as well as descriptions of some of the world's biggest & most influential advertising agencies. Sprinkled with witty & enlig...

The book, Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager [Bulk, Wholesale, Quantity] ISBN# 9780071034210 in Paperback by Harvard Business School Staff may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/1/1994
Paperback, Unabridged
McGraw-Hill Companies, The
Comics & Graphic Novels
256
9780071034210
0071034218
1.0000
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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

Paperback
Harvard Business School Staff
McGraw-Hill Companies, The