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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager
Overview
Organized to permit swift & early access, the book also contains revealing information about well-known companies & products, as well as descriptions of some of the world's biggest & most influential advertising agencies. Sprinkled with witty & enlig...

The book, Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager [Bulk, Wholesale, Quantity] ISBN# 9780071034357 in Hardcover by Harvard Business School Staff may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/1/1993
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
Not Specif
9780071034357
1.0000
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Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

Hardcover
Harvard Business School Staff
McGraw-Hill Companies, The