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Football Brands

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Football Brands
Overview
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships wi...

The book, Football Brands [Bulk, Wholesale, Quantity] ISBN# 9780230232532 in Hardcover by Bridgewater, Sue may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/15/2010
Hardcover, Unabridged
Palgrave Macmillan
Business & Economics
256
9780230232532
0230232531
0.7" H x 9.45" L x 6.43" W
0.9700
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Football Brands

Football Brands

Hardcover
Sue Bridgewater
Palgrave Macmillan