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Foundations of Marketing

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Foundations of Marketing
Overview
This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject...

The book, Foundations of Marketing [Bulk, Wholesale, Quantity] ISBN# 9781403903273 in Paperback by Groucutt, Jonathan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/29/2005
Paperback, Unabridged
Palgrave Macmillan
Business & Economics
288
9781403903273
1.02" H x 9.42" L x 7.45" W
1.7300
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Foundations of Marketing

Foundations of Marketing

Paperback
Jonathan Groucutt
Palgrave Macmillan