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Free Prize Inside: How to Make a Purple Cow

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Free Prize Inside: How to Make a Purple Cow
Overview
How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin?s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don?t work anymore. The best way to sell anything these days is through word of mouth?and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It?s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:
??The Tupperware party, which turned buying plastic bowls into a social event
??Flintstones vitamins, which turned a serious product into something fun
??The free change-counting machine at every Commerce Bank branch
??The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.

The book, Free Prize Inside: How to Make a Purple Cow [Bulk, Wholesale, Quantity] ISBN# 9781591841678 in Paperback by Godin, Seth may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/24/2007
Paperback, Unabridged
Penguin Group (USA) Incorporated
Business & Economics
239
9781591841678
1591841674
0.75" H x 6.99" L x 4.99" W
0.3700
BookPal
Meet The Author
Seth Godin is the author of fifteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.

Recently, he launched The Icarus Deception via Kickstarter, which reached its goal in less than three hours. It will be available to the public in January of 2013.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

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Free Prize Inside: How to Make a Purple Cow

Free Prize Inside: How to Make a Purple Cow

Paperback
Seth Godin
Penguin Group (USA) Incorporated