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Gimme! the Human Nature of Successful Marketing

Hardcover
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Gimme! the Human Nature of Successful Marketing
Overview
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of c...

The book, Gimme! the Human Nature of Successful Marketing [Bulk, Wholesale, Quantity] ISBN# 9780470100295 in Hardcover by Hallward, John may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/16/2007
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Psychology
240
9780470100295
047010029X
0.99" H x 9.08" L x 6.45" W
0.8500
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Gimme! the Human Nature of Successful Marketing

Gimme! the Human Nature of Successful Marketing

Hardcover
John Hallward
Wiley & Sons, Incorporated, John