Jim Collin’s first book, “Built to Last”, revealed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. What about businesses that are not born with great DNA? How do good companies, mediocre and even bad companies cross the threshold to achieve enduring greatness?
To answer this question, Jim Collins and his research team identified a set of superior companies that made the leap to great results and sustained those results for a minimum of 15 years. The team then contrasted the good-to-great companies with a set of comparison companies that failed to make the same leap. Over the course of five years, they analyzed the histories of all 28 companies in their study in order to discover the key determinants of greatness.
“Good to Great” surprises readers, shedding light on virtually every area of management strategy and practice. Collins comments, “Some of the key concepts discerned in the study fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can ignore these findings?
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Author: Jim Collins
The book, Good to Great: Why Some Companies Make the Leap... and Others Don't [Bulk, Wholesale, Quantity] ISBN# 9780066620992 in Hardcover by Collins, Jim may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.