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Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

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Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line
Overview
How to find your cause, create winning campaigns-and keep the cynics at bay! Good Works!shows how businesses can do well by doing good, with contemporary examples from across America and around the world. Companies featured include: General Electric...

The book, Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line [Bulk, Wholesale, Quantity] ISBN# 9781118206683 in Hardcover by Kotler, Philip;Hessekiel, David;Lee, Nancy may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/5/2012
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
282
9781118206683
1.02" H x 9.1" L x 6.33" W
1.0000
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Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

Hardcover
Philip Kotler; David Hessekiel; Nancy Lee
Wiley & Sons, Incorporated, John