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Greater Good: How Good Marketing Makes for Better Democracy

Hardcover
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Greater Good: How Good Marketing Makes for Better Democracy
Overview
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so...

The book, Greater Good: How Good Marketing Makes for Better Democracy [Bulk, Wholesale, Quantity] ISBN# 9781422117354 in Hardcover by Quelch, John A.;Jocz, Katherine E. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/1/2007
Hardcover, Unabridged
Harvard Business Review Press
Political Science
331
9781422117354
1422117359
1.22" H x 9.58" L x 6.49" W
1.4200
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Greater Good: How Good Marketing Makes for Better Democracy

Greater Good: How Good Marketing Makes for Better Democracy

Hardcover
Katherine E. Jocz; John A. Quelch
Harvard Business Review Press