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How Brands Become Icons: The Principles of Cultural Branding

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How Brands Become Icons: The Principles of Cultural Branding
Overview
Iconic brands" (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and featuresThis book distills the strategies used to create the world's most enduring brands into a new approach cal...

The book, How Brands Become Icons: The Principles of Cultural Branding [Bulk, Wholesale, Quantity] ISBN# 9781578517749 in Hardcover by Holt, Douglas B. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/1/2004
Hardcover, Unabridged
Harvard Business Review Press
Social Science
288
9781578517749
1.08" H x 9.38" L x 6.49" W
1.2300
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How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding

Hardcover
Douglas B. Holt
Harvard Business Review Press