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How Customers Think: Essential Insights into the Mind of the Market

Hardcover
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How Customers Think: Essential Insights into the Mind of the Market
Overview
How to unlock the hidden 95% of the customer's mind that traditional marketing methods have never reached.Selling PointsPractical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman co...

The book, How Customers Think: Essential Insights into the Mind of the Market [Bulk, Wholesale, Quantity] ISBN# 9781578518265 in Hardcover by Zaltman, Gerald may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2003
Hardcover, Unabridged
Harvard Business Review Press
Self-Help
352
9781578518265
1.24" H x 9.58" L x 6.39" W
1.4400
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How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

Hardcover
Gerald Zaltman
Harvard Business Review Press