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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers
Overview
In our business, we need to build the brand, but we need to generate sales day in and day out, too. Kelly understands this and knows how to target consumers with marketing strategies that drive sales."-Mark Barnes, COO, Volkswagen of America "Kelly...

The book, How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers [Bulk, Wholesale, Quantity] ISBN# 9780470879009 in Hardcover by McDonald, Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/22/2011
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
218
9780470879009
0470879009
0.98" H x 8.96" L x 6.35" W
0.8700
BookPal
Meet The Author
What does a blond haired, blue-eyed Irish girl know about diversity?

Kelly McDonald is a marketing and communications expert who specializes in multicultural and diversity marketing. But Kelly's definition of diversity goes way beyond racial and ethnic diversity. Her philosophy is that any way you can be different from another person is "diversity". In fact, what makes us different from each other usually has very little to do with race, age, gender or any of the other demographic criteria that marketers traditionally use. Kelly's premise is that when you market to people's values, you reach their heart, mind and wallet.

Kelly speaks to organizations of every size about how to grow business with effective marketing techniques and how to connect with others to form relationships that are constructive and effective in business.

*She was named one of the "Top 26 Hottest Speakers" by Successful Meetings magazine

*She's been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio

*Her company, McDonald Marketing, has twice been named one of the top ad agencies in the U.S. by Advertising Age

*Inc Magazine has twice ranked her company one of the fastest-growing, independently owned companies in the U.S.

*She is a nationally recognized expert on changing demographics, generational differences, multicultural marketing and Hispanic marketing.

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How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

Hardcover
Kelly McDonald
Wiley & Sons, Incorporated, John