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Ice to the Eskimos: How to Market a Product Nobody Wants

Hardcover
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Ice to the Eskimos: How to Market a Product Nobody Wants
Overview
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it...

The book, Ice to the Eskimos: How to Market a Product Nobody Wants [Bulk, Wholesale, Quantity] ISBN# 9780887308512 in Hardcover by Spoelstra, Jon may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/9/1997
Hardcover, Unabridged
HarperCollins Publishers
Business & Economics
275
9780887308512
0887308511
0.97" H x 8.24" L x 5.49" W
0.7700
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Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos: How to Market a Product Nobody Wants

Hardcover
Jon Spoelstra
HarperCollins Publishers