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Identifying Hidden Needs: Creating Breakthrough Products

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Identifying Hidden Needs: Creating Breakthrough Products
Overview
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radi...

The book, Identifying Hidden Needs: Creating Breakthrough Products [Bulk, Wholesale, Quantity] ISBN# 9780230219762 in Paperback by Goffin, Keith;Lemke, Fred may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/15/2010
Paperback, Unabridged
Palgrave Macmillan
Business & Economics
256
9780230219762
0.87" H x 9.58" L x 6.34" W
1.2300
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Identifying Hidden Needs: Creating Breakthrough Products

Identifying Hidden Needs: Creating Breakthrough Products

Paperback
Keith Goffin; Fred Lemke
Palgrave Macmillan