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Indian Consumer: One Billion Myths, One Billion Realities

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Indian Consumer: One Billion Myths, One Billion Realities
Overview
A counterintuitive guide that exposes the apocryphal Indian "middle class" With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fort...

The book, Indian Consumer: One Billion Myths, One Billion Realities [Bulk, Wholesale, Quantity] ISBN# 9780470822302 in Paperback by Srinivas, Alam may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/21/2008
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
224
9780470822302
0470822309
0.78" H x 9.04" L x 6.07" W
0.8400
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Indian Consumer: One Billion Myths, One Billion Realities

Indian Consumer: One Billion Myths, One Billion Realities

Paperback
Alam Srinivas
Wiley & Sons, Incorporated, John