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Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion
Overview
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

The book, Influence: The Psychology of Persuasion [Bulk, Wholesale, Quantity] ISBN# 9780061241895 in Paperback by Cialdini, Robert B. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/26/2006
Paperback, Unabridged
HarperCollins Publishers
Self-Help
320
9780061241895
006124189X
0.76" H x 7.99" L x 5.3" W
0.5700
BookPal
Meet The Author
ROBERT B. CIALDINI, Ph.D Influence, Negotiation, Communication, Management, Leadership, Sales

Harvard Business Review lists Dr. Cialdini's research in Breakthrough Ideas for Today's Business Agenda.

"Influence" has been listed on the New York Times Business Best Seller List.

Fortune Magazine lists Influence in their "75 Smartest Business Books."

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Additionally, CEO Read lists Influence in their 100 Best Business Books of All Time.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include: * Dateline NBC * CNBC * CNN * ABC * Washington Post * New York Times * On Wall Street * Forbes Magazine * Chicago Tribune * USA Today * London Times * Scientific American * Los Angeles Times * Psychology Today * Selling Power * Sales and Marketing Magazine * Leader to Leader Magazine * The Atlantic Journal * The Denver Post * The New York Times * Harvard Business Review * Fortune Magazine

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

Dr. Cialdini's clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Paperback
Robert B. Cialdini
HarperCollins Publishers