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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
Overview
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-d...

The book, Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand [Bulk, Wholesale, Quantity] ISBN# 9780312617950 in Hardcover by Isdell, Neville;Beasley, David may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/25/2011
Hardcover, Unabridged
St. Martin's Press
Business & Economics
272
9780312617950
0.98" H x 7.55" L x 5.28" W
0.7800
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Hardcover
Neville Isdell; David Beasley
St. Martin's Press