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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Hardcover
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Overview
CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand--it must reinforce a company's unique identity, be a...

The book, Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand [Bulk, Wholesale, Quantity] ISBN# 9781576754412 in Hardcover by McElhaney, Kellie may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/1/2008
Hardcover, Unabridged
Berrett-Koehler Publishers, Incorporated
Comics & Graphic Novels
216
9781576754412
1576754413
0.81" H x 9.32" L x 6.53" W
0.9200
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Hardcover
Kellie McElhaney
Berrett-Koehler Publishers, Incorporated