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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
Overview
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters...

The book, Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management [Bulk, Wholesale, Quantity] ISBN# 9780471690160 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/29/2005
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
352
9780471690160
1.18" H x 9" L x 6.31" W
1.1800
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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

Hardcover
Wiley & Sons, Incorporated, John