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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Overview
Praise for LATERAL MARKETING "Philip Kotler, the '...

The book, Lateral Marketing: New Techniques for Finding Breakthrough Ideas [Bulk, Wholesale, Quantity] ISBN# 9780471455165 in Hardcover by Kotler, Philip;Bes, Fernando Tr may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/8/2003
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
206
9780471455165
0471455164
0.83" H x 9.37" L x 6.29" W
0.9300
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Hardcover
Fernando Tr Bes; Philip Kotler
Wiley & Sons, Incorporated, John