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Leveraging the Corporate Brand

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Leveraging the Corporate Brand
Overview
Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planni...

The book, Leveraging the Corporate Brand [Bulk, Wholesale, Quantity] ISBN# 9780844234441 in Hardcover by Gregory, James R.;Wiechmann, Jack G. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/11/1997
Hardcover, Unabridged
McGraw-Hill Companies, The
Reference
256
9780844234441
0844234443
0.87" H x 9.28" L x 6.29" W
1.0100
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Leveraging the Corporate Brand

Leveraging the Corporate Brand

Hardcover
Jack G. Wiechmann; James R. Gregory
McGraw-Hill Companies, The