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Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising

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Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Overview
Praise for Life After the 30-Second Spot "Advertising will change more in the next five years than it has in the last fifty. Joseph2s book is a postcard from the cutting edge. For anyone out there who thinks that old marketing formulas still apply, t...

The book, Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising [Bulk, Wholesale, Quantity] ISBN# 9780471718376 in Hardcover by Jaffe, Joseph may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/25/2005
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
304
9780471718376
1.1" H x 9.31" L x 6.48" W
1.0400
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Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising

Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising

Hardcover
Joseph Jaffe
Wiley & Sons, Incorporated, John