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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Overview
If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust?Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in M...

The book, Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth [Bulk, Wholesale, Quantity] ISBN# 9781591391234 in Hardcover by McGrath, Rita Gunther;MacMillan, Ian C. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/1/2005
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
256
9781591391234
1591391237
2.79" H x 9.58" L x 6.49" W
1.1600
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Hardcover
Ian C. MacMillan; Rita Gunther McGrath
Harvard Business Review Press