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Marketing Aesthetics

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Marketing Aesthetics
Overview
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competit...

The book, Marketing Aesthetics [Bulk, Wholesale, Quantity] ISBN# 9781439172926 in Paperback by Simonson, Alex;Schmitt, Bernd H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/27/2009
Paperback, Unabridged
Free Press
Reference
368
9781439172926
1439172927
0.9" H x 8.98" L x 5.99" W
1.1300
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Marketing Aesthetics

Marketing Aesthetics

Paperback
Bernd H. Schmitt; Alex Simonson
Free Press