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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Overview
Wake-Up Call for Marketers on What CEOs Want and How to Deliver It.....CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?Nirmalya Kumar argues that, while the function of marketing has lo...

The book, Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation [Bulk, Wholesale, Quantity] ISBN# 9781591392101 in Hardcover by Kumar, Nirmalya may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/5/2004
Hardcover, Unabridged
Harvard Business Review Press
Technology & Engineering
288
9781591392101
1591392101
1.06" H x 9.48" L x 6.39" W
1.2400
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Hardcover
Nirmalya Kumar
Harvard Business Review Press