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Marketing Due Diligence: Reconnecting Strategy to Share Price

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Marketing Due Diligence: Reconnecting Strategy to Share Price
Overview
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuat...

The book, Marketing Due Diligence: Reconnecting Strategy to Share Price [Bulk, Wholesale, Quantity] ISBN# 9781119953388 in Paperback by McDonald, Malcolm;Smith, Brian;Ward, Keith may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/5/2013
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Social Science
256
9781119953388
1119953383
9.67" L x 7.43" W
1.3000
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Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing Due Diligence: Reconnecting Strategy to Share Price

Paperback
Malcolm McDonald; Brian Smith; Keith Ward
Wiley & Sons, Incorporated, John