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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Overview
Meet the seven samurai of metaphor in this provocative follow-up toHow Customers Think. Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a pe...

The book, Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers [Bulk, Wholesale, Quantity] ISBN# 9781422121153 in Hardcover by Zaltman, Gerald;Zaltman, Lindsay H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/1/2008
Hardcover, Unabridged
Harvard Business Review Press
Language Arts & Disciplines
230
9781422121153
1422121151
1.05" H x 9.48" L x 6.49" W
1.1400
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

Hardcover
Lindsay H. Zaltman; Gerald Zaltman
Harvard Business Review Press