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Marketing Optimization: Applying Advanced Analytics to Customer Strategies

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Marketing Optimization: Applying Advanced Analytics to Customer Strategies
Overview
This book will focuses on the business value of optimization. While most usages of optimization are for process type things like manufacturing or scheduling airplanes. This book focuses on customer strategies. It will articulate what it is and is not...

The book, Marketing Optimization: Applying Advanced Analytics to Customer Strategies [Bulk, Wholesale, Quantity] ISBN# 9781118208779 in Hardcover by Lever, Brent may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/30/2015
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
208
9781118208779
1118208773
1.1000
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Marketing Optimization: Applying Advanced Analytics to Customer Strategies

Marketing Optimization: Applying Advanced Analytics to Customer Strategies

Hardcover
Brent Lever
Wiley & Sons, Incorporated, John