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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need

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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Overview
Renowned marketing expert Alan Andreasen offers an accessible, easy-to-use guide for those who want to use marketing research to make their organizations more effective but think they can't afford it. Marketing Research That Won't Break the Bank prov...

The book, Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need [Bulk, Wholesale, Quantity] ISBN# 9780787964191 in Paperback by Andreasen, Alan R. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/4/2002
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
304
9780787964191
1.07" H x 9.39" L x 6.13" W
1.1300
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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need

Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need

Paperback
Alan R. Andreasen
Wiley & Sons, Incorporated, John