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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
Overview
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and...

The book, Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability [Bulk, Wholesale, Quantity] ISBN# 9780071413633 in Hardcover by Lenskold, James may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/16/2003
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
256
9780071413633
0071413634
0.88" H x 9.28" L x 6.29" W
1.1400
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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

Hardcover
James Lenskold
McGraw-Hill Companies, The