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Marketing Services: Competing Through Quality

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Marketing Services: Competing Through Quality
Overview
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume toDelivering Quality Service.Building on eight years of research, the authors develop a model for understanding the relation...

The book, Marketing Services: Competing Through Quality [Bulk, Wholesale, Quantity] ISBN# 9780743267410 in Paperback by Berry, Leonard L. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/16/2004
Paperback, Unabridged
Free Press
Comics & Graphic Novels
228
9780743267410
0743267419
0.51" H x 8.43" L x 5.49" W
0.8000
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Marketing Services: Competing Through Quality

Marketing Services: Competing Through Quality

Paperback
Leonard L. Berry
Free Press