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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Overview
As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects of physiological ageing and their impact on marketing. The book that provides this advice is yet to be written. This...

The book, Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business [Bulk, Wholesale, Quantity] ISBN# 9780230378193 in Hardcover by Stroud, Dick;Walker, Kim may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/15/2012
Hardcover, Unabridged
Palgrave Macmillan
Business & Economics
264
9780230378193
0.83" H x 10.77" L x 6.36" W
0.9600
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Hardcover
Dick Stroud; Kim Walker
Palgrave Macmillan