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Marketing to the New Majority: Strategies for a Diverse World

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Marketing to the New Majority: Strategies for a Diverse World
Overview
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies con...

The book, Marketing to the New Majority: Strategies for a Diverse World [Bulk, Wholesale, Quantity] ISBN# 9780230111653 in Hardcover by Burgos, David;Mobolade, Ola may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/2/2011
Hardcover, Unabridged
Palgrave Macmillan
Social Science
256
9780230111653
0.98" H x 9.47" L x 6.44" W
0.9000
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Marketing to the New Majority: Strategies for a Diverse World

Marketing to the New Majority: Strategies for a Diverse World

Hardcover
David Burgos; Ola Mobolade
Palgrave Macmillan