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Markets of One: Creating Customer-Unique Value Through Mass Customization

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Markets of One: Creating Customer-Unique Value Through Mass Customization
Overview
What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-prod...

The book, Markets of One: Creating Customer-Unique Value Through Mass Customization [Bulk, Wholesale, Quantity] ISBN# 9781578512386 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2000
Hardcover, Unabridged
Harvard Business Review Press
Technology & Engineering
210
9781578512386
1578512387
0.9" H x 9.48" L x 6.39" W
1.0900
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Markets of One: Creating Customer-Unique Value Through Mass Customization

Markets of One: Creating Customer-Unique Value Through Mass Customization

Hardcover
Harvard Business Review Press