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Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Hardcover
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Overview
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealthThe authors specifically addresses how to fine tune a mass marketing approach that captures the value created f...

The book, Mass Affluence: Seven New Rules of Marketing to Today's Consumer [Bulk, Wholesale, Quantity] ISBN# 9781591391968 in Hardcover by Nunes, Paul;Johnson, Brian may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/1/2004
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
269
9781591391968
1591391962
2.79" H x 9.48" L x 6.49" W
1.2100
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Hardcover
Brian Johnson; Paul Nunes
Harvard Business Review Press