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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
Overview
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern...

The book, Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time [Bulk, Wholesale, Quantity] ISBN# 9781422121108 in Hardcover by Fenn, Jackie;Raskino, Mark may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/16/2008
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
256
9781422121108
1422121100
2.89" H x 9.48" L x 6.49" W
1.1000
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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Hardcover
Mark Raskino; Jackie Fenn
Harvard Business Review Press