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Media Planning: A Practical Guide

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Media Planning: A Practical Guide
Overview
Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequencyThe book, Media Planning : A Practical Guide ISBN 9780844235127 in Paperback by Surmanek, Jim may be ordered...

The book, Media Planning: A Practical Guide [Bulk, Wholesale, Quantity] ISBN# 9780844235127 in Paperback by Surmanek, Jim may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/11/1996
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
224
9780844235127
0844235121
0.55" H x 8.98" L x 5.99" W
0.6600
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Media Planning: A Practical Guide

Media Planning: A Practical Guide

Paperback
Jim Surmanek
McGraw-Hill Companies, The