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Momentum: How Companies Become Unstoppable Market Forces

Hardcover
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Momentum: How Companies Become Unstoppable Market Forces
Overview
When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company's future? These are the billion-dollar questions facing all companies competing in highly connecte...

The book, Momentum: How Companies Become Unstoppable Market Forces [Bulk, Wholesale, Quantity] ISBN# 9781578515226 in Hardcover by Ricci, Ron;Volkmann, John may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/22/2002
Hardcover, Unabridged
Harvard Business Review Press
Reference
224
9781578515226
157851522X
3.55" H x 8.48" L x 5.89" W
0.7900
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Momentum: How Companies Become Unstoppable Market Forces

Momentum: How Companies Become Unstoppable Market Forces

Hardcover
John Volkmann; Ron Ricci
Harvard Business Review Press