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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Overview
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Huba, Jackie...

The book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [Bulk, Wholesale, Quantity] ISBN# 9781591846505 in Hardcover by Huba, Jackie may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/2/2013
Hardcover, Unabridged
Penguin Group (USA) Incorporated
Business & Economics
224
9781591846505
1591846501
8.24" L x 5.49" W
0.9600
BookPal
Meet The Author
Jackie is the co-author of two books on customer loyalty: "Citizen Marketers: When People are the Message," (2007) which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, "Citizen Marketers" has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations. Jackie's first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," (2003) explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. "Creating Customer Evangelists" has been translated into six languages and has become a strategic focus for companies around the world.

Named as one of the 10 most influential online marketers, Jackie co-authors the Church of the Customer blog; with more than 104,000 daily readers, it's ranked as one of the most popular business blogs in the world. She was a founding Board Member of the Word of Mouth Marketing Association.

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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Hardcover
Jackie Huba
Penguin Group (USA) Incorporated