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Multicultural Marketing: Selling to the New America

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Multicultural Marketing: Selling to the New America
Overview
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are...

The book, Multicultural Marketing: Selling to the New America [Bulk, Wholesale, Quantity] ISBN# 9780844226019 in Hardcover by Schreiber, Alfred L.;Lenson, Barry may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/11/2000
Hardcover, Unabridged
McGraw-Hill Companies, The
Social Science
320
9780844226019
0844226017
1.14" H x 9.28" L x 6.29" W
1.3100
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Multicultural Marketing: Selling to the New America

Multicultural Marketing: Selling to the New America

Hardcover
Barry Lenson; Alfred L. Schreiber
McGraw-Hill Companies, The