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New and Improved: The Story of Mass Marketing in America

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New and Improved: The Story of Mass Marketing in America
Overview
Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first & foremost consumer society. Consi...

The book, New and Improved: The Story of Mass Marketing in America [Bulk, Wholesale, Quantity] ISBN# 9780071036726 in Paperback by Harvard Business School Staff may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/1996
Paperback, Unabridged
McGraw-Hill Companies, The
Comics & Graphic Novels
528
9780071036726
0071036725
1.0000
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New and Improved: The Story of Mass Marketing in America

New and Improved: The Story of Mass Marketing in America

Paperback
Harvard Business School Staff
McGraw-Hill Companies, The