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Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Paperback
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Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Overview
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikin...

The book, Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands [Bulk, Wholesale, Quantity] ISBN# 9780060570156 in Paperback by Ries, Al;Ries, Laura may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/27/2005
Paperback, Unabridged
HarperCollins Publishers
Reference
320
9780060570156
0.72" H x 7.99" L x 5.3" W
0.5100
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Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Paperback
Al Ries; Laura Ries
HarperCollins Publishers