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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back

Hardcover
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Overview
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality...

The book, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back [Bulk, Wholesale, Quantity] ISBN# 9780071545211 in Hardcover by Bhargava, Rohit may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/31/2008
Hardcover, Unabridged
McGraw-Hill Companies, The
Social Science
256
9780071545211
0071545212
0.97" H x 8.48" L x 5.79" W
1.0400
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back

Hardcover
Rohit Bhargava
McGraw-Hill Companies, The