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Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Overview
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

The book, Predictably Irrational : The Hidden Forces That Shape Our Decisions ISBN 9780061353246 in Pap...

The book, Predictably Irrational: The Hidden Forces That Shape Our Decisions [Bulk, Wholesale, Quantity] ISBN# 9780061353246 in Paperback by Ariely, Dan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/27/2010
Paperback, Unabridged
HarperCollins Publishers
Business & Economics
384
9780061353246
0061353248
0.94" H x 8.12" L x 5.24" W
0.5700
BookPal
Meet The Author
Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University.

Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Paperback
Dan Ariely
HarperCollins Publishers