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Private Label Strategy: How to Meet the Store Brand Challenge

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Private Label Strategy: How to Meet the Store Brand Challenge
Overview
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, man...

The book, Private Label Strategy: How to Meet the Store Brand Challenge [Bulk, Wholesale, Quantity] ISBN# 9781422101674 in Hardcover by Kumar, Nirmalya;Steenkamp, Jan-Benedict E. M. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2007
Hardcover, Unabridged
Harvard Business Review Press
Technology & Engineering
270
9781422101674
1422101673
1.06" H x 9.53" L x 6.55" W
1.3200
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Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge

Hardcover
Jan-Benedict E. M. Steenkamp; Nirmalya Kumar
Harvard Business Review Press