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Product Development for the Service Sector: Lessons from Market Leaders

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Product Development for the Service Sector: Lessons from Market Leaders
Overview
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide...

The book, Product Development for the Service Sector: Lessons from Market Leaders [Bulk, Wholesale, Quantity] ISBN# 9780738201054 in Hardcover by Edgett, Scott J.;Cooper, Robert G. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/22/1999
Hardcover, Unabridged
Basic Books
Business & Economics
288
9780738201054
0738201057
0.34" H x 9" L x 6.01" W
1.1100
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Product Development for the Service Sector: Lessons from Market Leaders

Product Development for the Service Sector: Lessons from Market Leaders

Hardcover
Robert G. Cooper; Scott J. Edgett
Basic Books