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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Hardcover
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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Overview
According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view o...

The book, Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners [Bulk, Wholesale, Quantity] ISBN# 9780875843414 in Hardcover by Nayak, P. Ranganath;Deschamps, Jean-Philippe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/1/1995
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
480
9780875843414
0875843417
4.11" H x 9.48" L x 6.39" W
1.8200
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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Hardcover
Jean-Philippe Deschamps; P. Ranganath Nayak
Harvard Business Review Press