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Product Leadership Pathways to Profitable Innovation Second Edition

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Product Leadership Pathways to Profitable Innovation Second Edition
Overview
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on makin...

The book, Product Leadership Pathways to Profitable Innovation Second Edition [Bulk, Wholesale, Quantity] ISBN# 9780465014330 in Hardcover by Cooper, Robert G. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/3/2005
Hardcover, Unabridged
Basic Books
Business & Economics
304
9780465014330
046501433X
1.02" H x 9.23" L x 6.12" W
1.1600
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Product Leadership Pathways to Profitable Innovation Second Edition

Product Leadership Pathways to Profitable Innovation Second Edition

Hardcover
Robert G. Cooper
Basic Books