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Public Relations for Dummies

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Public Relations for Dummies
Overview
Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

The book, Public Relations for Dummies [Bulk, Wholesale, Quantity] ISBN# 9780471772729 in Paperback by Yaverbaum, Eric may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/30/2006
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
358
9780471772729
0471772720
0.92" H x 9.24" L x 7.25" W
1.2000
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Public Relations for Dummies

Public Relations for Dummies

Paperback
Eric Yaverbaum
Wiley & Sons, Incorporated, John