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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Overview
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams c...

The book, Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big [Bulk, Wholesale, Quantity] ISBN# 9780887309793 in Paperback by Hill, Sam;Rifkin, Glenn may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/16/2000
Paperback, Unabridged
HarperCollins Publishers
Comics & Graphic Novels
304
9780887309793
0.69" H x 7.99" L x 5.3" W
0.5500
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Paperback
Sam Hill; Glenn Rifkin
HarperCollins Publishers